1. Country corn flakes
Ethos- they display the logo for General Mills multiple times. This gives it credibility.
Observational selection- it only says that they taste good. It does not display any health facts. They are only choosing to show the good side.
2. Alka-Seltzer
Logos- they said it was the best that you could ever get, so obviously you would want to use it.
Half truths- The only say that it is the best thing you could take out of anything ever. They do not include that it may not be such a miracle-worker for some people. They insinuate that is will cure everyone because it is the best.
3. Delk
Ethos- they keep zooming in on the logo. It gives in credibility.
Logos- the man keeps saying that things take JUST six minutes or cost JUST six dollars. They are trying to get you to think its not that much so you would think it's logical to buy this product.
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